The projections made great sense! The numbers were all based on reasonable expectations, and yet here we are – again.
Year after year I went through this humbling reality, facing the fact that the revenues I had predicted were not attainable.
The stress of setting growth rates for your business can be overwhelming. You want to motivate and challenge people with stretch goals (we’ve been told how important they are) and also impress shareholders with your potential. But underlying it all is the dread that these numbers may not be based on solid assumptions.
I mean projections are just that – projections. And they can have a big impact on the environment of your company. If you are not meeting numbers – even if they aren’t realistic – it can cause a great deal of pressure, more slumping than stretching.